First level mastery of Digital Entrepreneurship design, basic skills, and business prototyping.
Describe at least two data-driven improvements to a business prototype, over a period of at least four weeks with a minimum of 1,000 visitors. Re-evaluate a business design based on these improvements. Earn the following badges: - Digital Entrepreneurship Skills 1.0 - Design - Digital Entrepreneurship Skills 1.1 - Prototyping - Digital Entrepreneurship Skills 1.2 - Content - Digital Entrepreneurship Skills 1.3 - Analytics - Digital Entrepreneurship Skills 1.4 - UX - Digital Entrepreneurship Skills 1.5 - Customer Acquisition - Digital Entrepreneurship Skills 1.6 - Experimentation - Digital Entrepreneurship Skills 1.7 - Delivery and Ops
Digital Entrepreneurship Skills 1.0 - Design
Basic Digital Entrepreneurship skill: Create a Digital Entrepreneurship business design.
Complete a coherent Digital Entrepreneurship business design, including: business type and value proposition; key competitors and competitive advantage; acquisition-behavior-conversion process; and conversion equation.
Digital Entrepreneurship Skills 1.1 - Prototyping
Basic Digital Entrepreneurship skill: Create a simple Digital Entrepreneurship business prototype.
Create and launch a multi-page, error-free prototype site, available at the domain name specified in a Digital Entrepreneurship business design. Change the default theme or template. Add at least two new features. Describe the software and hosting solution chosen, and compare to at least one other option. Earn the following badges: - Digital Entrepreneurship Skills 1.0 - Design
Digital Entrepreneurship Skills 1.2 - Content
Basic Digital Entrepreneurship skill: Create a simple content plan, and begin implementation.
Create a basic content plan, in support of a Digital Entrepreneurship business design. Implement at least five content items on a prototype. Earn the following badges: - Digital Entrepreneurship Skills 1.0 - Design - Digital Entrepreneurship Skills 1.1 - Prototyping
Digital Entrepreneurship Skills 1.3 - Analytics
Basic Digital Entrepreneurship skill: Set up web analytics on a prototype site. Define and track a business goal.
Implement web analytics on a prototype site. Specify two important questions for the analytics to answer about a corresponding Digital Entrepreneurship business design. Choose an important business goal, and implement the tracking of that goal in analytics. Earn the following badges: - Digital Entrepreneurship Skills 1.0 - Design - Digital Entrepreneurship Skills 1.1 - Prototyping
Digital Entrepreneurship Skills 1.4 - UX
Basic Digital Entrepreneurship skill: Evaluate, test, and improve user experience (UX) on a prototype.
Evaluate the usability of a prototype for an important use case. Conduct a usability test on at least three test subjects, and make changes to a prototype based on the test findings. Earn the following badges: - Digital Entrepreneurship Skills 1.0 - Design - Digital Entrepreneurship Skills 1.1 - Prototyping - Digital Entrepreneurship Skills 1.2 - Content - Digital Entrepreneurship Skills 1.3 - Analytics
Digital Entrepreneurship Skills 1.5 - Customer Acquisition
Basic Digital Entrepreneurship skill: Create a simple customer acquisition plan for a Digital Entrepreneurship business design and prototype. Begin implementation for search and social channels.
Create a customer acquisition plan for the first 1,000 visitors to a prototype, corresponding to a Digital Entrepreneurship business design. Include a basic search engine optimization plan with target keywords/phrases, and an action plan for at least one social media platform. Implement the plan on at least one prototype page, and on at least one social media profile. Earn the following badges: - Digital Entrepreneurship Skills 1.0 - Design - Digital Entrepreneurship Skills 1.1 - Prototyping - Digital Entrepreneurship Skills 1.2 - Content - Digital Entrepreneurship Skills 1.3 - Analytics
Digital Entrepreneurship Skills 1.6 - Experimentation
Basic Digital Entrepreneurship skill: Define, run, and evaluate experiments on a prototype.
Define two experiments for testing a Digital Entrepreneurship business design. Run the experiments for at least a week on a prototype, and discuss the lessons learned for a business design. Earn the following badges: - Digital Entrepreneurship Skills 1.0 - Design - Digital Entrepreneurship Skills 1.1 - Prototyping - Digital Entrepreneurship Skills 1.2 - Content - Digital Entrepreneurship Skills 1.3 - Analytics
Digital Entrepreneurship Skills 1.7 - Delivery and Ops
Basic Digital Entrepreneurship skill: Define and address common issues when launching and operating a Digital Entrepreneurship business prototype.
Describe and address basic legal issues for a business prototype, including terms of service and privacy policy. Create a security plan for a prototype. Evaluate the technical performance of a prototype, and identify steps to improve performance, including possible new software and hosting solutions. Earn the following badges: - Digital Entrepreneurship Skills 1.0 - Design - Digital Entrepreneurship Skills 1.1 - Prototyping - Digital Entrepreneurship Skills 1.2 - Content - Digital Entrepreneurship Skills 1.3 - Analytics