id: https://api.badgr.io/public/badges/s_nrhjp3Q7GfmFEhR-to0w
name: Digital Entrepreneurship Level 1 Master
image:
  id: https://api.badgr.io/public/badges/s_nrhjp3Q7GfmFEhR-to0w/image
description: First level mastery of Digital Entrepreneurship design, basic skills, and business prototyping.
issuer: https://api.badgr.io/public/issuers/ztJNFOWvQy-mBx7Zsndx8g
criteria:
  id: https://www.learndigitalentrepreneurship.com/digital-entrepreneurship-level-1-master/
  narrative: Describe at least two data-driven improvements to a business prototype, over a period of at least four weeks with a minimum of 1,000 visitors. Re-evaluate a business design based on these improvements. Earn the following badges: - Digital Entrepreneurship Skills 1.0 - Design - Digital Entrepreneurship Skills 1.1 - Prototyping - Digital Entrepreneurship Skills 1.2 - Content - Digital Entrepreneurship Skills 1.3 - Analytics - Digital Entrepreneurship Skills 1.4 - UX - Digital Entrepreneurship Skills 1.5 - Customer Acquisition - Digital Entrepreneurship Skills 1.6 - Experimentation - Digital Entrepreneurship Skills 1.7 - Delivery and Ops
type: BadgeClass

id: https://api.badgr.io/public/badges/EgXz28iLTjWsV9wdSvIU8A
name: Digital Entrepreneurship Skills 1.0 - Design
image:
  id: https://api.badgr.io/public/badges/EgXz28iLTjWsV9wdSvIU8A/image
description: Basic Digital Entrepreneurship skill: Create a Digital Entrepreneurship business design.
issuer: https://api.badgr.io/public/issuers/ztJNFOWvQy-mBx7Zsndx8g
criteria:
  id: https://www.learndigitalentrepreneurship.com/digital-entrepreneurship-skills-1-0-design/
  narrative: Complete a coherent Digital Entrepreneurship business design, including: business type and value proposition; key competitors and competitive advantage; acquisition-behavior-conversion process; and conversion equation.
type: BadgeClass

id: https://api.badgr.io/public/badges/rKSRZXhXTtSLq5aVl0QrDg
name: Digital Entrepreneurship Skills 1.1 - Prototyping
image:
  id: https://api.badgr.io/public/badges/rKSRZXhXTtSLq5aVl0QrDg/image
description: Basic Digital Entrepreneurship skill: Create a simple Digital Entrepreneurship business prototype.
issuer: https://api.badgr.io/public/issuers/ztJNFOWvQy-mBx7Zsndx8g
criteria:
  id: https://www.learndigitalentrepreneurship.com/digital-entrepreneurship-skills-1-1-prototyping/
  narrative: Create and launch a multi-page, error-free prototype site, available at the domain name specified in a Digital Entrepreneurship business design. Change the default theme or template. Add at least two new features. Describe the software and hosting solution chosen, and compare to at least one other option. Earn the following badges: - Digital Entrepreneurship Skills 1.0 - Design
type: BadgeClass

id: https://api.badgr.io/public/badges/C3f8w06TT5yZo6QezPW20w
name: Digital Entrepreneurship Skills 1.2 - Content
image:
  id: https://api.badgr.io/public/badges/C3f8w06TT5yZo6QezPW20w/image
description: Basic Digital Entrepreneurship skill: Create a simple content plan, and begin implementation.
issuer: https://api.badgr.io/public/issuers/ztJNFOWvQy-mBx7Zsndx8g
criteria:
  id: https://www.learndigitalentrepreneurship.com/digital-entrepreneurship-skills-1-2-content/
  narrative: Create a basic content plan, in support of a Digital Entrepreneurship business design. Implement at least five content items on a prototype. Earn the following badges: - Digital Entrepreneurship Skills 1.0 - Design - Digital Entrepreneurship Skills 1.1 - Prototyping
type: BadgeClass

id: https://api.badgr.io/public/badges/9j2yr6agT3CiZzbp614d3g
name: Digital Entrepreneurship Skills 1.3 - Analytics
image:
  id: https://api.badgr.io/public/badges/9j2yr6agT3CiZzbp614d3g/image
description: Basic Digital Entrepreneurship skill: Set up web analytics on a prototype site. Define and track a business goal.
issuer: https://api.badgr.io/public/issuers/ztJNFOWvQy-mBx7Zsndx8g
criteria:
  id: https://www.learndigitalentrepreneurship.com/digital-entrepreneurship-skills-1-3-analytics/
  narrative: Implement web analytics on a prototype site. Specify two important questions for the analytics to answer about a corresponding Digital Entrepreneurship business design. Choose an important business goal, and implement the tracking of that goal in analytics. Earn the following badges: - Digital Entrepreneurship Skills 1.0 - Design - Digital Entrepreneurship Skills 1.1 - Prototyping
type: BadgeClass

id: https://api.badgr.io/public/badges/pUthGNTgTcy6eULYpXbFgQ
name: Digital Entrepreneurship Skills 1.4 - UX
image:
  id: https://api.badgr.io/public/badges/pUthGNTgTcy6eULYpXbFgQ/image
description: Basic Digital Entrepreneurship skill: Evaluate, test, and improve user experience (UX) on a prototype.
issuer: https://api.badgr.io/public/issuers/ztJNFOWvQy-mBx7Zsndx8g
criteria:
  id: https://www.learndigitalentrepreneurship.com/digital-entrepreneurship-skills-1-4-ux/
  narrative: Evaluate the usability of a prototype for an important use case. Conduct a usability test on at least three test subjects, and make changes to a prototype based on the test findings. Earn the following badges: - Digital Entrepreneurship Skills 1.0 - Design - Digital Entrepreneurship Skills 1.1 - Prototyping - Digital Entrepreneurship Skills 1.2 - Content - Digital Entrepreneurship Skills 1.3 - Analytics
type: BadgeClass

id: https://api.badgr.io/public/badges/gOU208BIRF6CUtOHrbqtqQ
name: Digital Entrepreneurship Skills 1.5 - Customer Acquisition
image:
  id: https://api.badgr.io/public/badges/gOU208BIRF6CUtOHrbqtqQ/image
description: Basic Digital Entrepreneurship skill: Create a simple customer acquisition plan for a Digital Entrepreneurship business design and prototype. Begin implementation for search and social channels.
issuer: https://api.badgr.io/public/issuers/ztJNFOWvQy-mBx7Zsndx8g
criteria:
  id: https://www.learndigitalentrepreneurship.com/digital-entrepreneurship-skills-1-5-customer-acquisition/
  narrative: Create a customer acquisition plan for the first 1,000 visitors to a prototype, corresponding to a Digital Entrepreneurship business design. Include a basic search engine optimization plan with target keywords/phrases, and an action plan for at least one social media platform. Implement the plan on at least one prototype page, and on at least one social media profile. Earn the following badges: - Digital Entrepreneurship Skills 1.0 - Design - Digital Entrepreneurship Skills 1.1 - Prototyping - Digital Entrepreneurship Skills 1.2 - Content - Digital Entrepreneurship Skills 1.3 - Analytics
type: BadgeClass

id: https://api.badgr.io/public/badges/kaks424wTV-KX2yTamgleg
name: Digital Entrepreneurship Skills 1.6 - Experimentation
image:
  id: https://api.badgr.io/public/badges/kaks424wTV-KX2yTamgleg/image
description: Basic Digital Entrepreneurship skill: Define, run, and evaluate experiments on a prototype.
issuer: https://api.badgr.io/public/issuers/ztJNFOWvQy-mBx7Zsndx8g
criteria:
  id: https://www.learndigitalentrepreneurship.com/digital-entrepreneurship-skills-1-6-experimentation/
  narrative: Define two experiments for testing a Digital Entrepreneurship business design. Run the experiments for at least a week on a prototype, and discuss the lessons learned for a business design. Earn the following badges: - Digital Entrepreneurship Skills 1.0 - Design - Digital Entrepreneurship Skills 1.1 - Prototyping - Digital Entrepreneurship Skills 1.2 - Content - Digital Entrepreneurship Skills 1.3 - Analytics
type: BadgeClass

id: https://api.badgr.io/public/badges/fAxk55nbSjGGH-Nncv1sBQ
name: Digital Entrepreneurship Skills 1.7 - Delivery and Ops
image:
  id: https://api.badgr.io/public/badges/fAxk55nbSjGGH-Nncv1sBQ/image
description: Basic Digital Entrepreneurship skill: Define and address common issues when launching and operating a Digital Entrepreneurship business prototype.
issuer: https://api.badgr.io/public/issuers/ztJNFOWvQy-mBx7Zsndx8g
criteria:
  id: https://www.learndigitalentrepreneurship.com/digital-entrepreneurship-skills-1-7-delivery-and-ops/
  narrative: Describe and address basic legal issues for a business prototype, including terms of service and privacy policy. Create a security plan for a prototype. Evaluate the technical performance of a prototype, and identify steps to improve performance, including possible new software and hosting solutions. Earn the following badges: - Digital Entrepreneurship Skills 1.0 - Design - Digital Entrepreneurship Skills 1.1 - Prototyping - Digital Entrepreneurship Skills 1.2 - Content - Digital Entrepreneurship Skills 1.3 - Analytics
type: BadgeClass